RETBA AI advises governments, political leaders, prominent families and champions on what is said, searched and believed about them. We accept few mandates at any one time; each commands the full attention of the house.
Begin the conversation →North of Dakar, Lake Retba changes colour with the light: rose at noon, copper at dusk, though the water itself never moves. Reputations obey the same law. The facts of a life stand still while their lighting shifts, and for most of history that lighting belonged to no one; time, the press and public forgetfulness set it between them.
That arrangement has ended. A voice can now be cloned in minutes, a crowd of ten thousand accounts hired by the week, and a family’s history rewritten in the answers a machine gives to whoever asks. The lighting on a name is set from a keyboard, and rarely from the keyboard of its owner.
We founded RETBA AI in Paris, in 2024, to return that setting to the person it belongs to. Our methods were proven in the service of states; we now place them at the service of any name that has become a target.
Influence is engineering work. We practise it across five disciplines, each with its own instruments and its own deliverables; most mandates draw on several at once.
Before any strategy, the terrain. We map the actors who matter, the interests they pursue and the distance between their formal authority and their real influence; we model the two or three trajectories a situation can plausibly follow, each with its trigger conditions and its probability.Deliverable: a situation assessment a head of state reads in twenty minutes and can act on the same day.
The signature discipline of the house. A hostile narrative is a weapons system: it has an origin, a payload, a relay chain and a velocity, all of them measurable. We detect campaigns before they reach the mainstream press, tell authentic criticism from coordinated attack, and design the counter-offensive together with the messengers able to make it credible. Every mandate is tracked on two instruments of our own construction: the Narrative Dominance Index, which scores the client’s position from minus one hundred to plus one hundred, and the Threat Pressure Score, which ranks each adversary and, above all, measures its movement.Deliverable: a quantified narrative order of battle, updated weekly.
A campaign is a sequence, and sequences are won at the design stage. We write the theory of the case, phase the effort, fix the indicators before the first euro is committed, and build the information operation into the plan rather than bolting it on after the first attack.Deliverable: a phased operating plan, with quantified objectives, attack lines, defence lines and the red lines never to be crossed.
Words spoken under pressure are load-bearing. We write the language that withstands hostile questioning, quotation out of context and repetition by a dozen spokespeople; the answer is ready months before the question. In crisis we hold to one rule: state what is established, say what you are doing, and never speculate.Deliverable: lines to take, rehearsed and stress-tested.
The sensor array that feeds the other four disciplines. Our systems read the press, the platforms, the forums, the leak sites and the answers the conversational engines give about a name, in more than forty languages, every day of the year. Analysts sift the stream and brief the client on what matters. Anything with evidentiary value is sealed and timestamped on a public register no hand can amend.Deliverable: a weekly intelligence brief, and an evidence file that stands up before a judge.
One rule governs the house: we never serve two opposing interests. In any matter, one mandate, one side, whatever the other might have paid.
A state’s reputation bears on its borrowing terms, its candidacies and its alliances. We help governments speak to the world in their own name: public diplomacy, international candidacies, the defence of the national narrative against interference.
A political career turns on a handful of moments, seldom announced in advance. We prepare them months ahead: the stature that settles over time, the answer drafted before the attack, the campaign fought on ground of our choosing.
Three generations build a name; a single season can spoil it. We watch over what the press, the search engines and the conversational machines retain of a family and its works, and we correct the record while it can still be corrected.
Around a champion everything is guarded, the body, the contracts, the road, except the one asset modern attacks aim at first: the name. We hold that post.
The Guard →In strict order, and never abridged.
Everything said about you, in every language that concerns you, including what is being prepared and not yet said.
The strategy in writing, the scenarios rehearsed, the indicators fixed before anything is committed.
Platforms, content, public statements. Output runs at machine cadence and is reviewed line by line before anything is released.
Every week, one page and three numbers decide the week that follows. What drifts is corrected within seven days.
Our systems absorb what no human team could take in: the press, the networks, the coordinated campaigns and the altered images, in every language that concerns a mandate. They detect, cluster and measure; judgement remains a human act. Every analysis, every recommendation and every published word leaves this house under the signature of an associate who answers for it personally, at night, under pressure and in the middle of August.
What the engine detects, it can also establish. Any finding can be timestamped and sealed on a public register that no hand, ours included, can amend. The day it must be proved that a rumour was born at a given hour, from a given network, the exhibit is already on file.
We name no client, and no client names us. What we publish instead is doctrine: studies researched in-house, on open sources, about matters of public record. Read them less for their subjects than for the way they are built; the method on display is what a mandate buys.
We accept few mandates, and we take each one whole. Two sentences suffice: who you are, and what is at stake. The rest is best said in person.
contact@retba.ai